Digital Marketing

 SEO, or Search Engine Optimization, is the practice of optimizing websites to improve their visibility and ranking on search engine results pages. 

 SMO, or Social Media Optimization, is the process of utilizing social media platforms to increase brand awareness, engage with audiences, etc.

 Email marketing is nothing but sending targeted messages and promotional content to a group of individuals via email to build relationships & drive conversions.

 PPC, or Pay-Per-Click, is an online advertising model where advertisers pay a fee each time their ad is clicked, typically used to drive traffic and gain visibility.